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Retail sales rise less than expected

A woman pulls shopping carts through the aisle of a Target store, Connecticut November 25, 2011. REUTERS/Jessica Rinaldi
A woman pulls shopping carts through the aisle of a Target store on the shopping day dubbed "Black Friday" in Torrington Thomson Reuters

Retail sales in August were a bit softer than expected, according to the advance estimate from the Census Bureau.

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Retail sales rose 0.2% month-on-month (0.6% prior), and 0.1% excluding autos and gas.

The retail sales control group was 0.4%, ahead of expectations for 0.3%. This print, which feeds into Gross Domestic Product, was also revised higher for July to 0.6% from 0.3%.

Economists had estimated that retail sales climbed 0.3% month-on-month (0.6% prior), and 0.4% excluding autos and gas.

Sales at gas stations fell 1.8%, the highest for any category. Wells Fargo's John Silvia had forecast that this was likely because of falling gas prices. 

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Building material retailers also saw sales drop 1.8%.

In a note to clients after the data, Pantheon Macroeconomics' Ian Shepherdson wrote, "On the face of it, sales growth has slowed this year - this is the sixth undershoot against consensus since the Jan report - but the softening is due entirely to falling prices, thanks to the strong dollar."

Retail sales
Pantheon Macroeconomics
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