Benchmarking CrunchBase's Top 25 CRM Startups

Apttus, Weimob, Insightly, Infer, Salesnet, Classy, SoHalo, TinderBox, Oro Inc. and MindTouch are the top 10 CRM startups based on an analysis of CrunchBase data today.

Reflecting how diverse the startup CRM ecosystem is right now, the latest CrunchBase data has 71 different categories and subcategories to track startup CRM investments. They range from data integration startups specializing in CRM systems to analytics, visualization and vertically-designed CRM systems for telecommunications and other industries.

Finding the Top 25 CRM Startups

The 71 categories used for organizing CRM startups in the CrunchBase data are the basis for finding the top 25 CRM startups. Starting with the entire base of CRM startups in their database, the first filter of selecting only those actively operating was enabled.  Doing this thinned out the data considerably as many CRM startups have been acquired or exited via other strategies including IPOs. Next , only startups with three funding rounds or less were included.  After applying these filters, a total of 119 startups remained.  Ranking the startups by funding total generated the table below to produce the top 25:

Source: CrunchBase 

Conclusion 

Combined the top 25 CRM startups have generated $583.9M in funding since their founding.  52% of the top 25 CRM startups have had a single funding round according to Crunchbase data. 24% have had a 2nd funding round and 20%, a third round.  In the interest of full disclosure, I am a current employee of Apttus and wrote this post independently.