Company Website Design - The 5 Reasons Companies Build New Websites

Your company has realized that it either needs a new website, or needs a website in general. What now? This idea can mean a lot of different things. Let's dig a little deeper into what is actually happening here. If you look at this from the highest level, there are about 5 reasons that a company decides they need a new website:

• The company is re-branding itself
• The existing website doesn't function as well as a competitor's site, or keeping up with industry standards in approach
• The website is not producing enough leads
• The company has changed direction so much since the last site was developed that the information is extremely outdated
• A combination of the 4 above

Re-branding Website Design

This is usually the most drastic of the 5. When a company is completely re-branding, often everything from the logo, color palette, font choice, etc. will change. When a company is undergoing a complete re-branding, it is inevitable that the website you had yesterday is not going to work going forward. It no longer represents your brand properly.

"Keeping Up With The Joneses"

Maybe when your website was initially built, it was the most cutting edge thing available in your entire market. Maybe that was years ago now. Technology, aesthetics, user interfaces, etc. changes so frequently on the web that "cutting-edge" is only for today. It is important to keep up with technology so that visitors to your website have a good experience. Also, you don't want your competition to get a leg up on you do you?

Website Is Not Producing Leads

This is the most common reason we see for a new company website design. Your website should be your best salesperson. Gone are the days where it is nothing more than an online brochure metaphorically sitting on the internet shelf collecting dust. Your website should be highly conversion-optimized. There should be a clear path that leads visitors to give you their contact information. If your website isn't producing leads, it is time to consider getting a new one!

Company Has Drastically Changed Directions

We always think of Maui and Sons when it comes to a company drastically changing directions. Let's take the Maui and Sons Logo for example:

Maui and Sons is a Surfboard company. The interesting thing about them though; doesn't their logo kinda look like a cookie with chocolate chips in it? That is because the company started as a cookie bakery. Over time, they realized that they were making more money from making surfboards than cookies. They had to completely re-brand their company and make strategic changes to go in this new direction. Maybe your company has realized that a different product or service is more profitable than you originally planned and you need to put that front-and-center on your website. If so, it is time for a new company website design.

Time for a New Website

With all this said, we would venture to guess that if you really look at it, one of these 5 reasons is why you have started to ponder having a new website developed. Some of you may say "none of those prompted us!" Take a big step back and look at it from a 30,000 foot view. We bet it is! Maybe your situation is a combination of the initial 4.

If you have made the decision that it is time to re-evaluate the effectiveness of your website, be sure to check us out. Our Wilmington, NC Company Website Design, SEO, Social Media, and Digital Marketing Services are sure to deliver results. Stuff your sales funnel with more leads! Contact us today!