Deals

Marketo Said Working With Morgan Stanley on Possible Sale

  • Marketo makes cloud-based marketing-automation software
  • Ex-CFO Fred Ball transitioned to strategy role in March
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Marketo Inc., a maker of marketing software, is working with Morgan Stanley to explore strategic alternatives including a potential sale, people with knowledge of the matter said.

No deal is imminent and discussions with potential buyers may not result in a transaction, said the people, who asked not to be identified because the talks are private. Marketo, whose customers include CA Technologies and Charles Schwab Corp., is speaking with both strategic companies and private equity firms to gauge their interest in acquiring the company, the people said.