How Influence Has Changed in the Digital Age
Social media influencers started out as regular people, but built a following by sharing their passions and insights.
Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online. A report from TapInfluence, a marketplace connecting brands with influencers, created with interactive content marketing platform Ceros, outlines the history and the impact of the rise of digital influencers.
For marketers, social and digital media have rendered traditional advertising tactics less effective than before. What’s more, data has enabled marketers to measure and optimize their efforts.
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