If you live and breathe direct response digital marketing, we want to talk to you! CityLight, a producer of education products and live events is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This is an in-house position.
Responsibilities
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Manage the digital marketing team, create assignments, delegate responsibilities, etc.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimising Facebook, Instagram & Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Employment type
Full-time
Job function
Marketing
Industries
Real Estate
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