Phrasee

🚀 Excited to share that our CRO, Patrick Forquer, recently appeared on the latest episode of Peer Perspective, now streaming on Spotify! 🎧 In this episode, Patrick discusses his remarkable rise from BDR to CRO, shares his criteria for evaluating potential employers, and reflects on his early sales career post-Duke. He also highlights the mentors who guided him along the way. Tune in to this engaging conversation and get inspired by Patrick's journey! Check it out below 👇 https://lnkd.in/gzEp57aN

📣 News just in Thanks to recent investor funding, Phrasee will deliver further product innovation to market this summer. Customers will see an immediate benefit as Phrasee enables the implementation of personalisation at scale across its product and services. At the same time, Phrasee has made two strategic hires; the first being Marissa Aydlett to the role of fractional CMO. Marissa will be steering the ship as we accelerate towards our brand. More news coming soon. Dee Patel (ACA) has also been appointed as our CFO, and will draw on over 25 years of experience to double down on Phrasee’s financial growth and investor returns. 👉 Read more news here: https://lnkd.in/d-tKYSgQ

Red flags, #AIWashing edition.🚫 When it comes to dodging illegitimate claims amidst the rise of AI Washing, Phrasee chief product officer 🌍 Toby Coulthard shares that a best practice is to be wary of businesses that broadly use the term AI. “Seeing if a business was talking about AI prior to ChatGPT is a good litmus test.” 💭Check out his full thoughts, alongside fellow industry experts, in CNBC: https://cnb.cx/3WGaHvM

This week, Phrasee’s head of language, Rachel Belsham, joined Donata Peksa, PhD of HSBC, Giovanni Pupo of Lipton, and Corina Savin of AstraZeneca to discuss the emerging trends shaping media and innovation in 2024.   From storytelling in the efficient AI world to quality versus quality in customer communication to lead attribution and the implications of too much measurement and too many KPIs, the dialogue was lively and resonant with expertise and insight.   Thank you, VML and Brand Innovators, for hosting a brilliant event and bringing together the great and the good across the earned, owned, and paid media landscape.

Shopping for a #GenAI solution to support your marketing efforts? The options can be overwhelming. How do you ensure your enterprise ends up in the right hands? ENTER ➡️ our new RFP template. Created by marketers, for marketers, it will help simplify your evaluation process and ensure you're selecting the right vendor for your needs. Check it out: https://lnkd.in/dQeyDpD5 

DID YOU KNOW: 76% of consumers are more likely to consider purchasing from brands that personalize their experiences?💭💌 However, effective personalization demands a strategic approach, and many brands miss the mark. In a recent Financial Times piece, Phrasee CEO Daniel Head shares valuable insights about the role of AI in the battle for customer attention. Regarding the role of Large Language Models (LLM) in personalization, Head emphasized “If you conflate language generation with performance prediction you either get hallucinations or a lack of diversity, or both.” Discover his full insights and perspectives from other industry leaders on this critical industry standard:

Spotlight interview with Phrasee’s CEO, Daniel Head! Dan may be a few months into his new role at Phrasee, but his journey in #MarTech began 12 years ago. Not to mention, he’s got nearly three decades of #EnterpriseTech experience under his belt. Safe to say, he’s had a front row seat to the industry’s evolution.🍿 So, who better to share insights with fellow MarTech enthusiasts? Grab your notebook as he delves into the disruptive state of modern MarTech and what’s in store for the industry with MarTech Series. 🗒⬇️

This morning, we got into the festive spirit over some mince pies and dived into the world of AI! Here's a quick recap of what went down at our event – Mince Pie and AI 🥧 🤖: 🌐 The awesome Jinnie Martin shared insights into how TUI uses AI content to supercharge campaign performance. 💡 Phrasee's 🌍 Toby Coulthard and Jasper Pye discussed the architecture and logic essential for delivering high-performing, trusted AI language content at scale. 🔍 We explored the pivotal role of Large Language Models (LLMs), unlocking benefits while avoiding potential risks. Thank you to everyone who attended and participated - we look forward to seeing you at the next one! A special thanks to the Sunflower Event Team for their invaluable support in making this another stellar Phrasee event! #MincePieAndAI #AIInnovation #PhraseeEvent #TechTalks

How should we think about large language models (LLMs) in the context of brand language generation and considerations of scale, governance and performance? In our latest white paper, 🌍 Toby Coulthard, Jasper Pye and Neil Yager, PhD:   📖 Uncover the challenges of fine-tuning LLMs to generate high-performing content 💡 Share results from an LLM fine-tuning experiment that used over 5000 data points 🚨 Outline risks and best practices for building effective AI marketing solutions   Stay ahead in the AI-driven marketing landscape. Read the full paper here 👇

Our leadership team just got that much stronger. 💪🏻 On the heels of the appointment of Daniel Head as CEO, we're adding more firepower to the Phrasee C-suite by welcoming Jasper Pye as CTO, 🌍 Toby Coulthard as CPO, and Patrick Forquer as CRO. "Brands need to know how to embrace #GenerativeAI and related technologies to future-proof their businesses for competitive advantage. The market requires it; the era we live in requires it. We’re assembling a team of the best individuals to lead product development and go-to-market strategies." -- Dan Head, CEO Uncover more details on the news and why it demonstrates the next step of our ramp-up in the #AI landscape in our latest release.