CEEDS by Webit 2015 - Big Data for Brands and Media Owners. From Big Campaigns To Data-Driven Integrated Digital Marketing.

Editor's Notes

1. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
2. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
3. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
4. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
5. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
6. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
7. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
8. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
9. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
10. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
11. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
12. Mindshare analyst 2011 vs 2012
13. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
14. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
15. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
16. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
17. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
18. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
19. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
20. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
21. The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks). At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
22. The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks). At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
23. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
24. To do this we will have to observe the behavior and attitudes moving our understanding of people.   From UNKNOWN To a KNOWN.   From a company that develops brands and markets those brands to a Mass Market.   To a company that will KNOW millions and eventually billions of people.   Developing overtime an instinctive, deeply understood intimacy with the people we serve to improve lives, through brilliant brands and experiences.   This nothing short of a Revolution.   A revolution powered by Crafting Brands for Life, Always On media and Open Source   Our brands are not longer there only to fill cupboards but fundamental there to improve their lives.  
25. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
26. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
27. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
28. This social ferment in turn is leading to the formation of new household habits. New patterns of living are being formed now, that will be the constant routine for decades to come.
29. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
30. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
31. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
32. Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions