Duerrs Jam (Student Project)

Designer: Matthew Tomoni
Project Type: Student Project
School: Academy of Art University
Course: GR 322 Packaging Design 2
Tutor: Valerie Taylor-Smith
Location: United States
Packaging Contents: Jam
Packaging Material: Glass, Paper, Twine

Tasked with creating a fictional new brand identity and package design for an existing company, I chose to work with Duerrs for the simple reason that I love their jams and marmalades. I wanted to design a brand that would have a classic throwback feel yet retain its modern identity. Drawing inspiration from content found on packagemuseum.com, I created a unique identity for the Duerrs brand and designed it around the chosen glass jars. The result is a clean and modern yet timely classic design that embodies all that is good about jam and the comforts of home.