Sophie Newton studied maths at Oxford and graduated top of her year, winning the Gibbs Prize. She first worked in strategy consulting, where she advised FTSE 100 boards on their executive remuneration packages, ensuring alignment with company strategy. After a year directing galas at some of the UK's largest venues, including the Royal Opera House, Sophie moved into the exciting world of PPC. As a Partner and Head of Innovation at Brainlabs, her mission is to revolutionize paid search through mathematical marketing.