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Navigating The Revolution
New Opportunities Through Technology
@Bryankorourke #IHRSA2015
Thursday March 12 1:30 PM 1
FUTURE
2
NAVIGATING
A GOLDEN ERA OF OPPORTUNITY
3
TECHNOLOGY
6 D’S CHAIN REACTION
4
THE ERA OF NEW IDEAS
@bryankorourke #IHRSA2015 WHAT DOES IT MEAN ?
5
new opportunities via technology
6
ideas that dissolve boundaries
7
our challenge is to unlearn and
to think differently
8
REWARD
RISK
9
CONTEXT
IN A CHANGING WORLD
10
REVOLUTION
55M US & 150M GLOBAL
HEALTH CLUB USERS
S CURVE- REINVENTION & FRAGMENTATION
11
@bryankorourke
New Era : Micro Gym
Low Cost
Digital
Wellness
Medically Integrated
HEALTH CLUB - FITNESS INDUSTRY
CHANGE DRIVING
12
REVOLUTION
1B GLOBAL FITNESS CONSUMERS BY 2024
13
MALCOLM GLADWELL
14
DIGITAL MUSIC
LESSONS LEARNED
15
CHRIS ANDERSON’S
LONG TAIL CHOICE GROWTH
16
LIVE CONCERTS
TRIPLED 2000-2010
17
VINYL
MAKING A COMEBACK
18
CONSUMERS
INCREASING CHOICE
19
TECHNOLOGY
DRIVING CHANGE VIA UX
20
OPPORTUNITIES
BRANDS | COMMUNITIES | ENTREPRENEURS
21
CONTEXT
SCOTT GALLOWAY L2
CONSUMER TRENDS
22
REVOLUTION
5M Users
23
MICROS
90K LOCATIONS IN US
2.6M Users
24
TARGETED
HEAR RATE TRAINING EXPERIENCE
NEARING 1 MILLION USERS
25
CONVENIENCE
DIGITAL MOBILE WEARABLE
2.5M USERS 18 COUNTRIES
26
LUXURY
1M Users
27
DIGITAL/RETAIL
120M Users
In getting you dinner info now.
7:30 at http://www.osteriamozza.com/LA/home.cfm
28
18-44 >80%
MOBILE ADOPTION
29
#MOBILETRENDS
@bryankorourke
30
31
MOBILE TRENDS
@bryankorourke
32
@bryankorourke
MOBILE TRENDS
33
HEALTH & FITNESS APPS
DOUBLED SINCE 2013 - 86% OF TIME APPS
34
1,200 Clubs
INTEGRATORS
WEARABLES
36
WEARABLES 20%
60M Users
37
@bryankorourke | @Kellihatton
WEARABLES
38
WEARABLES
160M ANNUAL
2019
39
CLOTHING
NIKE EXITS
SOFTWARE FOCUS
41
SCALES - IOT
42
PURE DIGITAL
1B Users
43
PURE DIGITAL
1.4B Users
44
DIGITAL/RETAIL
470M Users
45
PURE PLAY DIGITAL
277M Users
46
Scott Galloway
“A Common Thread Among Retailers Who
Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.
47
BRICKS & MORTAR
NEW OPPORTUNITIES
48
BRICKS & MORTAR
NEW OPPORTUNITIES
15 Fit-Hubs India
ENABLES BETTER USER EXPERIENCE
AND GROWS THE MARKET
49
DIGITAL
50
HOW?
51
ENGAGE & EXTEND AUDIENCE
52
PERSONALIZATION
53
CREATING MOMENTS
54
IMPROVED USER EXPERIENCE
MONETIZATION
55
10 GROUNDBREAKING TECHNOLOGIES
FOR HEALTH CLUBS IN 2015
http://bit.ly/NETPULSETRENDS
56
VIRTUAL TRAINING - COACHING
57
VIRTUAL TRAINING PROGRAMMING - IN CLUB
58
VIRTUAL TRAINING EQUIPMENT IN CLUBS
59
VIRTUAL TRAINING EQUIPMENT IN CLUBS
60
BUILT IN SENSORS IN CLUBS
61
VIRTUAL TRAINING EQUIPMENT
62
VIRTUAL TRAINING EQUIPMENT
63
VIRTUAL TRAINING - GAMIFICATION - IN & OUT
64
WEARABLES GO MAINSTREAM
65
NETWORKED EVERYTHING
WE NEED TRUE OPEN NETWORKS
66
“SALES AND SERVICE ARE THE
LIFE BLOOD OF ANY COMPANY”
MOBILE TAKEOVER - INTEGRATION PLATFORM
67
NEW DIGITAL ENGAGEMENT
68
“SALES AND SERVICE ARE THE
LIFE BLOOD OF ANY COMPANY”
BEACONS - NEW FORMS OF ENGAGEMENT
69
BUSINESS MODEL INNOVATIONS
WHEN THE GAME GETS TOUGH CHANGE THE GAME
70
NAVIGATING
TO A GOLDEN ERA OF OPPORTUNITY
71
OPEN OUR MINDS
RISK AND REWARD
72
BUSINESS MODEL INNOVATIONS
WHEN THE GAME GETS TOUGH CHANGE THE GAME
73
Scott Galloway
“A Common Thread Among Retailers Who
Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.
74
10 GROUNDBREAKING TECHNOLOGIES
FOR HEALTH CLUBS IN 2015
http://bit.ly/NETPULSETRENDS
75
best way to predict the future
IS TO CREATE IT
76
Thank You For Attending
all content available next week
via bryankorourke@gmail.com
@bryankorourke @ihrsa #ihrsa2015

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