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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Kindle Edition

4.0 4.0 out of 5 stars 156 ratings

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Due to its large file size, this book may take longer to download

Editorial Reviews

From the Publisher

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.

About the Author

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.

Product details

  • ASIN ‏ : ‎ B00HSO0XDK
  • Publisher ‏ : ‎ McGraw Hill; 1st edition (March 7, 2014)
  • Publication date ‏ : ‎ March 7, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 14.2 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 237 pages
  • Customer Reviews:
    4.0 4.0 out of 5 stars 156 ratings

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Customer reviews

4 out of 5 stars
156 global ratings

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Customers say

Customers find the book provides good information and an excellent overview of social media marketing. They appreciate the visual content and useful tips on visual techniques. The book is easy to read and understand, with a conversational style that excites readers. Readers mention it covers all major social media platforms and incorporates visual content. Overall, they find the book useful for small businesses and business owners who are new to the topic.

AI-generated from the text of customer reviews

17 customers mention "Content"17 positive0 negative

Customers find the book's content useful for newcomers to the topic. They say it's a good resource and well worth the price. The book provides a collection of information that is useful for anyone working in the industry.

"...This isn't a buffet of information - it's better!..." Read more

"...Good resource and well worth the price" Read more

"...The content is OK if you’re new to the topic and want to get up to speed quickly...." Read more

"The book is more about listing tings than real insights. It is ok as a collection of all of the things you might do..." Read more

17 customers mention "Visual content"13 positive4 negative

Customers find the book provides a credible approach to visual content. They find the illustrations, examples, and helpful tips on making visual content for major social media outlets useful. The book is described as fun and informative, with interesting statistics.

"...There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to do it...." Read more

"...useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other visual..." Read more

"I was expecting the book to be a great example of visual storytelling...." Read more

"...interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks inspiration of ideas on how to create..." Read more

14 customers mention "Information quality"14 positive0 negative

Customers find the book provides an excellent overview of social media marketing. They appreciate the quick-to-read format and easy access to information at a glance. The book covers the basics and thoughts behind social media marketing. It is described as an indispensable guide for those seeking to navigate the visual strategy world.

"...This isn't a buffet of information - it's better! There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to..." Read more

"...I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners...." Read more

"...And highly useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other..." Read more

"...A fun visual book, full of stories, interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks..." Read more

11 customers mention "Readability"8 positive3 negative

Customers find the book easy to read and well-written. They appreciate the conversational style and practical advice that goes beyond reading. The authors are knowledgeable and the book includes illustrations and examples.

"...It's things that work, and gets beyond reading to doing." Read more

"This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book...." Read more

"...It looks very text from about page 45 to the end. Will update after I plow through the text and update the stars." Read more

"...The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book...." Read more

4 customers mention "Encyclopedia content"4 positive0 negative

Customers find the book's content inspirational and providing real-life examples. They appreciate that it's not an academic book.

"...It also provides numerous real-life examples. Most importantly, it isn't an academic book...." Read more

"...Lastly, the crazy amounts of examples of real companies employing the techniques and methods they discuss is very helpful...." Read more

"Well done book with many illustrations and examples...." Read more

"...Does have a ton of examples which can be inspirational." Read more

4 customers mention "Reader appeal"4 positive0 negative

Customers find the book engaging and enjoyable to read. They mention the conversational style is fun and easy to understand.

"This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book...." Read more

"...The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book...." Read more

"I am loving this book! It is well written, fun and engaging. This is the ideal book for anyone working in the industry." Read more

"This is useful and engaging." Read more

4 customers mention "Social media relevance"4 positive0 negative

Customers find the book helpful for social media marketing. It covers all social media platforms and visuals. The authors Ekaterina Walter and Jessica Gioglio are social media innovators. They say it's good for advertising, web design, and overall campaign building.

"...Another great book by social media innovator Ekaterina Walter and her co-author Jessica Gioglio!..." Read more

"It's teaching me all of the basics and thoughts behind Social Media marketing and how to help my small business utilize social media!..." Read more

"Well done book with many illustrations and examples. Goes over all social media platforms and how to incorporate visuals of many types to increase..." Read more

"Great book! Good for advertising, web design and overall campaign building :)" Read more

4 customers mention "Use"4 positive0 negative

Customers find the book useful for small businesses. They say it's good for business owners who don't know much about social media, and they appreciate the simple tools that can be used even if you're not experienced with social media.

"...n't have a staff to handle this stuff, but Katerina made a great case for simple tools you can use even if you're not a graphic designer...." Read more

"...I found it useful for my small business, and I would recommend it to other businesses." Read more

"This is useful and engaging." Read more

"Good for Business Owners that know nothing about Social Media..." Read more

Top reviews from the United States

  • Reviewed in the United States on September 3, 2014
    I've taken a while to get to this book.
    I previewed it on NetGalley - read about 20 pages and had to put it down, then read about 20 more and had to stop. When I went back, I couldn't access it anymore so had to buy it. The reason for putting it down was absorbing/using the things in it!

    This isn't a buffet of information - it's better! There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to do it. It's over 200 pages jam packed of information that will be used differently by a small direct sale farm like us than a large business in the city - but that both can use to their advantage!

    I'd already started using photos, videos, etc. This book showed how to use them BETTER. How to tweak it and get more mileage out of it and how to expand it. You cannot get advertising and engagement for $20 anymore. Come on - the cost of a lunch date. If your business isn't worth that, perhaps it's time to rethink the business. This is great info, a lot of it and reasonably priced. It's things that work, and gets beyond reading to doing.
    6 people found this helpful
    Report
  • Reviewed in the United States on January 4, 2016
    This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners. As I work with the products I have from clients I get ideas every time I browse through it. Good resource and well worth the price
    2 people found this helpful
    Report
  • Reviewed in the United States on October 9, 2014
    Perhaps the most widely discussed 2014 prediction for social media was the blossoming of visual content and storytelling. Brands are clearly embracing this brand building concept, and academia is recognizing its importance in curriculum development. But where and how we incorporate these topics into a social media or content marketing syllabus remains a challenge. The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio offers a timely and convincing approach to how this might be done.
    1) Walter and Gioglio provide perhaps the most comprehensive overview of how visuals are used in social network and mobile platforms. Chapters are devoted to the networks’ capacity for creating video and image-intensive content. And highly useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other visual formats.
    2) The authors combine their extensive client brand and social media experiences to provide a credible approach to adopting visual content. Their tips and tactics are colorfully explained and routinely backed by statistical findings as well as convincing brand examples.
    3) The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book. Also, some highly useful tips on visual techniques make it an excellent reference for visual production.
    4) The book is very well organized around a strategic oriented MBA class format. The book begins with an argument supporting the rise of visual popularity and advances to a proposed 7 step strategy process. From there, detailed descriptions are given to each of the major social networks capable of accommodating a visual content strategy. These tactical instructions extend to the creation of new visual formats thereby providing an excellent overview of the how and where to incorporate visuals. These descriptive backgrounds culminate in a strategic roadmap that outlines the steps for adopting a visual oriented game plan. Consistent with curriculum on social media marketing, the book then discusses portability to real-time mobile devices and performance measurement.
    4 people found this helpful
    Report
  • Reviewed in the United States on March 22, 2015
    I was expecting the book to be a great example of visual storytelling. It started out that way for the first 40 pages with about 1/3 of the pages having images or illustrations. The visual nature dropped to about 1/7 of the pages for the next 60 pages. And then for the last 100 pages, it dropped to 1/20.

    The content is OK if you’re new to the topic and want to get up to speed quickly. But if you follow marketing gurus on social media, it’s just a summary of the discussion that’s been going on for several years.
    One person found this helpful
    Report
  • Reviewed in the United States on November 12, 2014
    A visual storytelling bible for digital marketers!

    Another great book by social media innovator Ekaterina Walter and her co-author Jessica Gioglio! A fun visual book, full of stories, interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks inspiration of ideas on how to create remarkable visual content.

    Not only that, the book digs deep into how to craft the visual strategy and gives you a nice blueprint on doing so. It also provides numerous real-life examples.

    Most importantly, it isn't an academic book. It is a book based on years of experience that authors acquired on the brand side at Intel and DunkinDonuts.

    Highly recommend getting the book. You will keep it on your desk at work and will continue to refer back to it throughout the year!
  • Reviewed in the United States on October 23, 2014
    I read this book after having tremendous success with marketing my brand using infographics. I was so impressed with the book I interviewed Katerina on my blog about Visual Storytelling for small business. She and Jessica do a great job of explaining the case for visuals in marketing.

    I was particularly interested in Katerina's assertion that small businesses have an upper hand over large brand because they are so closely connected with their customers. Many of my clients are overwhelmed by the fact they don't have a staff to handle this stuff, but Katerina made a great case for simple tools you can use even if you're not a graphic designer.

    The only downside to the book is the lack of example images for visual storytelling. However, I turned that challenge into an opportunity and devoted an entire week of blog posts, videos, and case studies to visual storytelling for small brands and how they can do it simply and easily.
    One person found this helpful
    Report
  • Reviewed in the United States on April 5, 2015
    The book is more about listing tings than real insights. It is ok as a collection of all of the things you might do...
    One person found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • thesis researcher
    3.0 out of 5 stars Started out well, but second half was rather obvious information
    Reviewed in Canada on November 12, 2014
    Started out well, but second half was rather obvious information. Useful and interesting facts and figures, however, not quite as developed as I had anticipated it to be.
  • Davide Del Pio Luogo
    3.0 out of 5 stars Nel 2016, un libro che parla di un contesto ben diverso da quello attuale ma con spunti sempre interessanti
    Reviewed in Italy on March 6, 2016
    Ho comprato questo libro su consiglio di un conoscente e l'ho ordinato quasi ad occhi chiusi.
    Un peccato non essersi accorti che il libro è aggiornato al 2013 e in 3 anni nel mondo dei social media sono cambiate troppe cose per prendere questo libro come riferimento assoluto.
    Un'altra criticità l'ho riscontrata nel formato, quadrato, del libro: non comodissimo da portare con sé e per niente ergonomico quando aperto.
    All'interno, colori e immagini riescono a rendere molto bene i concetti e gli esempi citati nel libro, in un inglese di facile comprensione. La lettura è quindi molto scorrevole e piacevole.
    Nonostante le informazioni e gli esempi un po' datati, ho trovato nel libro buoni spunti quindi mi sento di consigliarne l'acquisto a chi vuole farsi un'idea generale sul "potere del visual storytelling".
    Molto utili anche i "tools" citati tra le pagine, forse il contributo più importante che mi ha dato questo libro.

    Spedizione e consegna top!
  • Mutothon
    5.0 out of 5 stars An easy imformative read
    Reviewed in Germany on January 21, 2016
    Very clearly written, well structured with plenty of interesting KPIs, statistics (although all from 2012), tips and tricks. Certainly got me thinking and revising my social media strategy.
  • me4sunny
    1.0 out of 5 stars I am not sure what the point of this book ...
    Reviewed in the United Kingdom on December 28, 2014
    I am not sure what the point of this book suppose to be... skimmed over the tops of very obvious things, and yeas, as someone already said – visually very unappealing, which is a crime for a book about visual storytelling. Overall very disappointing!
  • Cliente de Kindle
    5.0 out of 5 stars Estupendo!!
    Reviewed in Spain on July 6, 2014
    Para todo aquel que pretenda que su blog se oriente al contenido visual, este libro está estupendo de leer.. va más allá de las herramientas y se enfoca a las estrategias, formatos y redes sociales.

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