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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Kindle Edition
Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
- LanguageEnglish
- PublisherMcGraw Hill
- Publication dateMarch 7, 2014
- File size14.2 MB
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Editorial Reviews
From the Publisher
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
About the Author
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
Product details
- ASIN : B00HSO0XDK
- Publisher : McGraw Hill; 1st edition (March 7, 2014)
- Publication date : March 7, 2014
- Language : English
- File size : 14.2 MB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 237 pages
- Best Sellers Rank: #919,633 in Kindle Store (See Top 100 in Kindle Store)
- #341 in Business Leadership Training
- #361 in Management Skills
- #511 in Web Marketing (Kindle Store)
- Customer Reviews:
About the authors
A globally-recognized business and marketing innovator, international speaker, and bestselling author, Ekaterina Walter led marketing and digital innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr. She now helps global companies build customer-centric digital transformation strategies and serves as an adviser to several executives.
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, receiving a 2013 Marketer of the Year honor and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
You can connect with her on her site http://www.ekaterinawalter.com/
Jessica Gioglio is a recognized digital and social business strategist and the co-author of, “The Power of Visual Storytelling” and “The Laws of Brand Storytelling.”
Jessica has spent over a decade leading transformative marketing, public relations and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, Sprinklr, and more.
From advising leading companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or delivering disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration.
A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, the UK’s We Are The City, and more. Jessica’s thought leadership and industry commentary has been featured in USA Today, CNBC, PR Week, ComputerWorld, Chief Marketer, and more.
Based in London, Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations. In her spare time, Jessica explores the world and writes about her adventures in her lifestyle blog, The SavvyBostonian.
You can also find her on Twitter @savvybostonian and on her website, www.JessicaGioglio.com.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides good information and an excellent overview of social media marketing. They appreciate the visual content and useful tips on visual techniques. The book is easy to read and understand, with a conversational style that excites readers. Readers mention it covers all major social media platforms and incorporates visual content. Overall, they find the book useful for small businesses and business owners who are new to the topic.
AI-generated from the text of customer reviews
Customers find the book's content useful for newcomers to the topic. They say it's a good resource and well worth the price. The book provides a collection of information that is useful for anyone working in the industry.
"...This isn't a buffet of information - it's better!..." Read more
"...Good resource and well worth the price" Read more
"...The content is OK if you’re new to the topic and want to get up to speed quickly...." Read more
"The book is more about listing tings than real insights. It is ok as a collection of all of the things you might do..." Read more
Customers find the book provides a credible approach to visual content. They find the illustrations, examples, and helpful tips on making visual content for major social media outlets useful. The book is described as fun and informative, with interesting statistics.
"...There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to do it...." Read more
"...useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other visual..." Read more
"I was expecting the book to be a great example of visual storytelling...." Read more
"...interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks inspiration of ideas on how to create..." Read more
Customers find the book provides an excellent overview of social media marketing. They appreciate the quick-to-read format and easy access to information at a glance. The book covers the basics and thoughts behind social media marketing. It is described as an indispensable guide for those seeking to navigate the visual strategy world.
"...This isn't a buffet of information - it's better! There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to..." Read more
"...I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners...." Read more
"...And highly useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other..." Read more
"...A fun visual book, full of stories, interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks..." Read more
Customers find the book easy to read and well-written. They appreciate the conversational style and practical advice that goes beyond reading. The authors are knowledgeable and the book includes illustrations and examples.
"...It's things that work, and gets beyond reading to doing." Read more
"This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book...." Read more
"...It looks very text from about page 45 to the end. Will update after I plow through the text and update the stars." Read more
"...The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book...." Read more
Customers find the book's content inspirational and providing real-life examples. They appreciate that it's not an academic book.
"...It also provides numerous real-life examples. Most importantly, it isn't an academic book...." Read more
"...Lastly, the crazy amounts of examples of real companies employing the techniques and methods they discuss is very helpful...." Read more
"Well done book with many illustrations and examples...." Read more
"...Does have a ton of examples which can be inspirational." Read more
Customers find the book engaging and enjoyable to read. They mention the conversational style is fun and easy to understand.
"This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book...." Read more
"...The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book...." Read more
"I am loving this book! It is well written, fun and engaging. This is the ideal book for anyone working in the industry." Read more
"This is useful and engaging." Read more
Customers find the book helpful for social media marketing. It covers all social media platforms and visuals. The authors Ekaterina Walter and Jessica Gioglio are social media innovators. They say it's good for advertising, web design, and overall campaign building.
"...Another great book by social media innovator Ekaterina Walter and her co-author Jessica Gioglio!..." Read more
"It's teaching me all of the basics and thoughts behind Social Media marketing and how to help my small business utilize social media!..." Read more
"Well done book with many illustrations and examples. Goes over all social media platforms and how to incorporate visuals of many types to increase..." Read more
"Great book! Good for advertising, web design and overall campaign building :)" Read more
Customers find the book useful for small businesses. They say it's good for business owners who don't know much about social media, and they appreciate the simple tools that can be used even if you're not experienced with social media.
"...n't have a staff to handle this stuff, but Katerina made a great case for simple tools you can use even if you're not a graphic designer...." Read more
"...I found it useful for my small business, and I would recommend it to other businesses." Read more
"This is useful and engaging." Read more
"Good for Business Owners that know nothing about Social Media..." Read more
Top reviews from the United States
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- Reviewed in the United States on September 3, 2014I've taken a while to get to this book.
I previewed it on NetGalley - read about 20 pages and had to put it down, then read about 20 more and had to stop. When I went back, I couldn't access it anymore so had to buy it. The reason for putting it down was absorbing/using the things in it!
This isn't a buffet of information - it's better! There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to do it. It's over 200 pages jam packed of information that will be used differently by a small direct sale farm like us than a large business in the city - but that both can use to their advantage!
I'd already started using photos, videos, etc. This book showed how to use them BETTER. How to tweak it and get more mileage out of it and how to expand it. You cannot get advertising and engagement for $20 anymore. Come on - the cost of a lunch date. If your business isn't worth that, perhaps it's time to rethink the business. This is great info, a lot of it and reasonably priced. It's things that work, and gets beyond reading to doing.
- Reviewed in the United States on January 4, 2016This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners. As I work with the products I have from clients I get ideas every time I browse through it. Good resource and well worth the price
- Reviewed in the United States on October 9, 2014Perhaps the most widely discussed 2014 prediction for social media was the blossoming of visual content and storytelling. Brands are clearly embracing this brand building concept, and academia is recognizing its importance in curriculum development. But where and how we incorporate these topics into a social media or content marketing syllabus remains a challenge. The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio offers a timely and convincing approach to how this might be done.
1) Walter and Gioglio provide perhaps the most comprehensive overview of how visuals are used in social network and mobile platforms. Chapters are devoted to the networks’ capacity for creating video and image-intensive content. And highly useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other visual formats.
2) The authors combine their extensive client brand and social media experiences to provide a credible approach to adopting visual content. Their tips and tactics are colorfully explained and routinely backed by statistical findings as well as convincing brand examples.
3) The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book. Also, some highly useful tips on visual techniques make it an excellent reference for visual production.
4) The book is very well organized around a strategic oriented MBA class format. The book begins with an argument supporting the rise of visual popularity and advances to a proposed 7 step strategy process. From there, detailed descriptions are given to each of the major social networks capable of accommodating a visual content strategy. These tactical instructions extend to the creation of new visual formats thereby providing an excellent overview of the how and where to incorporate visuals. These descriptive backgrounds culminate in a strategic roadmap that outlines the steps for adopting a visual oriented game plan. Consistent with curriculum on social media marketing, the book then discusses portability to real-time mobile devices and performance measurement.
- Reviewed in the United States on March 22, 2015I was expecting the book to be a great example of visual storytelling. It started out that way for the first 40 pages with about 1/3 of the pages having images or illustrations. The visual nature dropped to about 1/7 of the pages for the next 60 pages. And then for the last 100 pages, it dropped to 1/20.
The content is OK if you’re new to the topic and want to get up to speed quickly. But if you follow marketing gurus on social media, it’s just a summary of the discussion that’s been going on for several years.
- Reviewed in the United States on November 12, 2014A visual storytelling bible for digital marketers!
Another great book by social media innovator Ekaterina Walter and her co-author Jessica Gioglio! A fun visual book, full of stories, interesting statistics, and helpful tips, The Power of Visual Storytelling captures attention and sparks inspiration of ideas on how to create remarkable visual content.
Not only that, the book digs deep into how to craft the visual strategy and gives you a nice blueprint on doing so. It also provides numerous real-life examples.
Most importantly, it isn't an academic book. It is a book based on years of experience that authors acquired on the brand side at Intel and DunkinDonuts.
Highly recommend getting the book. You will keep it on your desk at work and will continue to refer back to it throughout the year!
- Reviewed in the United States on October 23, 2014I read this book after having tremendous success with marketing my brand using infographics. I was so impressed with the book I interviewed Katerina on my blog about Visual Storytelling for small business. She and Jessica do a great job of explaining the case for visuals in marketing.
I was particularly interested in Katerina's assertion that small businesses have an upper hand over large brand because they are so closely connected with their customers. Many of my clients are overwhelmed by the fact they don't have a staff to handle this stuff, but Katerina made a great case for simple tools you can use even if you're not a graphic designer.
The only downside to the book is the lack of example images for visual storytelling. However, I turned that challenge into an opportunity and devoted an entire week of blog posts, videos, and case studies to visual storytelling for small brands and how they can do it simply and easily.
- Reviewed in the United States on April 5, 2015The book is more about listing tings than real insights. It is ok as a collection of all of the things you might do...
Top reviews from other countries
- thesis researcherReviewed in Canada on November 12, 2014
3.0 out of 5 stars Started out well, but second half was rather obvious information
Started out well, but second half was rather obvious information. Useful and interesting facts and figures, however, not quite as developed as I had anticipated it to be.
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Davide Del Pio LuogoReviewed in Italy on March 6, 2016
3.0 out of 5 stars Nel 2016, un libro che parla di un contesto ben diverso da quello attuale ma con spunti sempre interessanti
Ho comprato questo libro su consiglio di un conoscente e l'ho ordinato quasi ad occhi chiusi.
Un peccato non essersi accorti che il libro è aggiornato al 2013 e in 3 anni nel mondo dei social media sono cambiate troppe cose per prendere questo libro come riferimento assoluto.
Un'altra criticità l'ho riscontrata nel formato, quadrato, del libro: non comodissimo da portare con sé e per niente ergonomico quando aperto.
All'interno, colori e immagini riescono a rendere molto bene i concetti e gli esempi citati nel libro, in un inglese di facile comprensione. La lettura è quindi molto scorrevole e piacevole.
Nonostante le informazioni e gli esempi un po' datati, ho trovato nel libro buoni spunti quindi mi sento di consigliarne l'acquisto a chi vuole farsi un'idea generale sul "potere del visual storytelling".
Molto utili anche i "tools" citati tra le pagine, forse il contributo più importante che mi ha dato questo libro.
Spedizione e consegna top!
- MutothonReviewed in Germany on January 21, 2016
5.0 out of 5 stars An easy imformative read
Very clearly written, well structured with plenty of interesting KPIs, statistics (although all from 2012), tips and tricks. Certainly got me thinking and revising my social media strategy.
- me4sunnyReviewed in the United Kingdom on December 28, 2014
1.0 out of 5 stars I am not sure what the point of this book ...
I am not sure what the point of this book suppose to be... skimmed over the tops of very obvious things, and yeas, as someone already said – visually very unappealing, which is a crime for a book about visual storytelling. Overall very disappointing!
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Cliente de KindleReviewed in Spain on July 6, 2014
5.0 out of 5 stars Estupendo!!
Para todo aquel que pretenda que su blog se oriente al contenido visual, este libro está estupendo de leer.. va más allá de las herramientas y se enfoca a las estrategias, formatos y redes sociales.