Pursuits
Apple Music Is No ‘Spotify Killer’
- Spotify's growth rate increased since Apple Music June debut
- CEO Daniel Ek: wireless carriers vital to future user gains
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Spotify Ltd. said it has added customers since Apple Inc. debuted Apple Music in June, as the tech giant’s expansion into music streaming has created a larger global market for Spotify’s service.
The notion that Apple would be a “Spotify killer” was overblown, Chief Executive Officer Daniel Ek said at an event in Toronto Monday. Though he declined to give specific numbers on customer gains, Ek said the London-based company is seeing more traction with music listeners than ever before.