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Computer Science > Social and Information Networks

arXiv:1503.04723 (cs)
[Submitted on 16 Mar 2015]

Title:Deep Feelings: A Massive Cross-Lingual Study on the Relation between Emotions and Virality

Authors:Marco Guerini, Jacopo Staiano
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Abstract:This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
Comments: preprint version of WWW 2015 'Web Science Track' paper
Subjects: Social and Information Networks (cs.SI); Computation and Language (cs.CL); Computers and Society (cs.CY)
Cite as: arXiv:1503.04723 [cs.SI]
  (or arXiv:1503.04723v1 [cs.SI] for this version)
  https://doi.org/10.48550/arXiv.1503.04723

Submission history

From: Marco Guerini [view email]
[v1] Mon, 16 Mar 2015 16:43:58 UTC (108 KB)
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