Mike Murphy: Rubio's Campaign is 'Cynical,' Kasich's Plays Close to the Line

Jeb Bush's super-PAC chief on campaign strategy and tactics—and, oh yes, on his competitors' shortcomings. Part two of a frank Q&A.
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Photographer: Andrew Burton/Getty Images

This is the second part of Bloomberg Politics's interview with Mike Murphy. Read the first part, published Oct. 20, here: Why Mike Murphy Says Jeb Bush Is Still the One to Beat

Mike Murphy’s description of why Right to Rise USA is headquartered in Los Angeles—that “everything that happens first happens in L.A.”—could also be a claim for the primacy Jeb Bush’s super-PAC has assumed in his political future. (The fact that Murphy had been working in Hollywood, and living nearby, played a role in the siting, too.) As Bush’s campaign struggles to raise money, lagging behind rivals Ben Carson and Ted Cruz, the super-PAC is still the best-funded candidate-specific organization in American politics by far. By mid-summer, Right to Rise had raised nearly 10 times more money than the campaign itself, both emboldening Bush’s prospects and raising the question of which is the cart and which is the horse.