Jon Miller

Jon Miller

Burlingame, California, United States
23K followers 500+ connections

About

Jon has played a pivotal role in shaping the world’s most disruptive marketing technology…

Articles by Jon

Activity

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Experience

  • Exploring Ideas

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      San Francisco Bay Area

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      San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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      San Mateo County, California, United States

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Education

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    Arjay Miller Scholar (top 10% of class)

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    Magna cum laude

Licenses & Certifications

  • Marketo Certified Expert

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    Issued

Publications

  • The Definitive Guide to Engaging Email Marketing

    Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational.

    The Definitive Guide to Engaging Email is a jam packed 150+ book, covering:
    How to keep email relevant in a multi-channel world
    5 key ways to make your emails engaging
    How to create conversations and not campaigns
    The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and…

    Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational.

    The Definitive Guide to Engaging Email is a jam packed 150+ book, covering:
    How to keep email relevant in a multi-channel world
    5 key ways to make your emails engaging
    How to create conversations and not campaigns
    The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
    The new metrics of email marketing
    What capabilities are critical in a modern email marketing service provider

    Other authors
    See publication
  • The Definitive Guide to Marketing Automation

    Heard the buzz around marketing automation? Got some questions? Check out my jam packed, 100 page guide to learn everything you have ever wanted to know about marketing automation:
    What is marketing automation and how can it help my company?
    Why is marketing automation so hot right now?
    How does marketing automation differ from other technologies such as CRM and email marketing?
    What are the common and advanced features of marketing automation tools?
    How do I build a business…

    Heard the buzz around marketing automation? Got some questions? Check out my jam packed, 100 page guide to learn everything you have ever wanted to know about marketing automation:
    What is marketing automation and how can it help my company?
    Why is marketing automation so hot right now?
    How does marketing automation differ from other technologies such as CRM and email marketing?
    What are the common and advanced features of marketing automation tools?
    How do I build a business case and convince internal stakeholders to act?
    What does the future of marketing automation look like?

    See publication
  • Definitive Guide to Social Marketing

    In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.

    You have to do more than social media. You have to do social marketing.

    The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

    You will…

    In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.

    You have to do more than social media. You have to do social marketing.

    The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

    You will learn:
    - How to staff your social media team and get your entire organization on board
    - How to turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
    - How to leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and more for lead gen activities
    - How to incorporate social marketing into every stage of your sales funnel
    - How to effectively measure social marketing to focus on real business ROI

    Other authors
    • Maria Pergolino
    • Jason Miller
    • Dayna Rothman
    See publication
  • The Definitive Guide to Marketing Metrics and Marketing Analytics

    The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.

    With compelling graphics and real examples of Marketo’s own metrics and tactics, this 70 page book guide offers best practices for harnessing data to not only prove, but improve ROI:
    The right metrics for understanding and interpreting…

    The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.

    With compelling graphics and real examples of Marketo’s own metrics and tactics, this 70 page book guide offers best practices for harnessing data to not only prove, but improve ROI:
    The right metrics for understanding and interpreting marketing results
    Why measuring marketing programs is difficult, and how to do it correctly and efficiently
    Revenue metrics that get the executives' attention and prove marketing ROI
    The critical elements of a marketing dashboard

    See publication
  • The Definitive Guide to Lead Nurturing

    Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.

    See publication

Patents

  • A System And Method For Automated Lead Movement

    Filed United States

    The patent covers the Marketo Revenue Cycle Modeler which is a user interface and runtime system for automatically managing the flow of lead through the marketing to sales funnel.

    Other inventors

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