INFOGRAPHIC: Super Bowl vs. Other Major Sports Events in Facebook Ad Spend
Facebook SPMD SocialCode analyzed the ad campaigns of 12 Fortune 500 clients during 2014’s three major sporting events -- the Super Bowl, the World Cup and the Olympics
In light of Sunday’s Super Bowl XLIX, SocialCode, a Facebook Strategic Preferred Marketing Developer, analyzed the Facebook ad campaigns of one-dozen of its Fortune 500 brand clients during three major sporting events: Super Bowl XLVII, the 2014 Winter Olympic Games from Sochi, Russia, and 2014 FIFA World Cup Brazil.
Findings by SocialCode included:
- Two-thirds of the advertisers it studied spent during last year’s Super Bowl, with only one-quarter spending across multiple events.
- Brands set aside larger budgets for longer events, with the Olympics and the World Cup giving them the opportunity to connect with Facebook users worldwide over multiple weeks.
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