Facebook Conversation During Fox’s ‘Empire’
Facebook analyzed conversation on the social network about Fox drama Empire throughout its first season, from its Jan. 7 premiere through its March 18 finale.
Facebook analyzed conversation on the social network about Fox drama Empire throughout its first season, from its Jan. 7 premiere through its March 18 finale.
Data analyst Yuning Zhang and media research manager Brian Robinson wrote in a Facebook Media blog post that Empire was the first television series “in recent memory” to see its audience grow each week.
During the season finale, Nielsen said 16.7 million U.S. TV viewers watched at least six minutes of the two-hour episode. As for Facebook, that episode generated 15.8
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