Engagement Labs Acquires Keller Fay Group
Engagement Labs announced recently the acquisition of conversation market research firm Keller Fay Group.
Engagement Labs announced recently the acquisition of conversation market research firm Keller Fay Group. This continues Engagement Labs’ strategic expansion into the U.S. and U.K. markets.
Engagement Labs will mix Keller Fay’s offline word of mouth measurement with its proprietary social media analytics and technology platforms.
Bryan Segal, Engagement Labs’ CEO, commented on the acquisition in a press release:
We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other.
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