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He took the tea kettle? Ouch, that Hertz!
This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with help from a Hertz rental van. But it soon becomes clear that the tears will come for another reason.
At least he left the kitchen sink.
"Yes it is a departure—deliberately so," agency creative director Steve Wioland tells Adweek. "We had a limited budget, so we had to do something to cut through.
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