Emerging Trends in Online Search
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Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
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Emerging Trends in Online Search
- 1. EMERGING TRENDS IN ONLINE SEARCH Tom Anthony Head of R&D @TomAnthonySEO Will Critchlow Founder & CEO @WillCritchlow
- 2. COMPOUND QUERIES IMPLICIT SIGNALS PERSONAL ASSISTANTS 1 2 5 WEB SEARCH TO DATA SEARCH 4 KEYWORDS VS INTENTS 3
- 4. search query “london tube stations”
- 5. explicit aspect of query implicit aspect of query iPhone user, on street in London “london tube stations”
- 6. IMPLICIT SIGNALS: MODE OF TRANSPORT
- 7. • NBED - PHYSICAL WEB IMPLICIT SIGNALS: HYPER-LOCAL (BEACONS)
- 9. My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. SERGEY BRIN GOOGLE
- 11. Query Algorithm Response Revised Query Algorithm Response OLD MODEL: INDEPENDENT QUERIES
- 12. HUMMINGBIRD Credit: mikebaird on Flickr
- 13. brought to you by… https://youtu.be/JfJOFvKDNu4
- 14. NEW MODEL: DEPENDENT QUERIES Query Algorithm Response Additional Input Algorithm Revised Response
- 18. Source: /u/UpboatOarKnotUpboat SEARCH HISTORY OF A 5 YEAR OLD
- 21. WEB SEARCH TO DATA DRIVEN SEARCH 4
- 22. SHIFT AWAY FROM ‘WEB SEARCH’: ENTITIES
- 23. SHIFT AWAY FROM ‘WEB SEARCH’: DIRECT ANSWERS
- 24. FROM WEB TO APP INDEXING & DEEP LINKS
- 25. DOESN’T STOP AT APPS ?
- 26. CROSS DEVICE TASKS & SEARCHES source: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf (thanks, Dr Pete)
- 27. CROSS DEVICE: APPLE HANDOFF
- 28. CROSS DEVICE: SHARED SCREENS
- 29. DIRECT ANSWERS & CARDS
- 30. CARDS: UNITS OF DATA
- 31. CARDS: ADAPT EASILY CROSS DEVICE source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
- 32. CARDS: NEW MOBILE INTERFACE
- 34. FACETED SEARCH: CROSS DEVICE CARDS?
- 36. GOOGLE’S MISSION
- 40. A single interface for all searches.
- 41. PERSONAL DEVICE
- 42. FOCUSED ON SCREEN SIZE
- 44. It can take photos It knows where it is
- 45. It can take photos It knows where it is It knows who your friends are
- 46. It can take photos It knows where it is It knows who your friends areIt knows if you are walking, running, etc.
- 48. It’s personal, signed-in, and taken everywhere It interacts with the world (beacons, pay, NFC)
- 49. It’s personal, signed-in, and taken everywhere It has natural m ulti- touch It interacts with the world (beacons, pay, NFC)
- 50. It’s personal, signed-in, and taken everywhere It has natural m ulti- touch It has notificationsIt interacts with the world (beacons, pay, NFC)
- 51. It's actually the PC that has the limited, basic, cut-down version of the internet… it only has the web. ‘mobile first’ via Ben Evans
- 52. NOT JUST GOOGLE
- 54. PROACTIVE SIRI
- 55. HOUND
- 56. FACEBOOK ‘M’