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Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar

4.8 4.8 out of 5 stars 10,669 ratings

$18.92 $4.73 per Ounce
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Size: 4 FZ
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Purchase options and add-ons

Diet type
Flavor vanilla
Brand Nielsen-Massey
Specialty Gluten-free,Kosher
Allergen Information Gluten Free
Number of Pieces 1

About this item

  • Our Pure Vanilla Bean Paste is crafted using our classic Pure Vanilla Extract, with the added convenience of its thicker, easy-mixing consistency and visual flair of real vanilla bean flecks.
  • Family owned and operated for over a century, we are trusted and loved by Michelin-Starred chefs, avid foodies, and home cooks alike for our true-to-bean taste, superior quality, and commitment to supporting our vanilla farming communities.
  • Our Vanilla Beans are hand-selected from the world's top growing regions for a full-spectrum of natural vanilla flavors specific to their unique origins.
  • Our Small Batch, Cold Process preserves more natural vanilla flavors and ensures maximum extraction
  • All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free

Additional Details

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This item: Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
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Product Description

NMV baking ally
Extract Breakout
pure vanilla equivalencies
Pure Vanilla Bean Paste
Madagascar Bourbon Pure Vanilla Bean Paste
Pure Vanilla Extract
Madagascar Bourbon Pure Vanilla Extract
Mexican Pure Vanilla Extract
Tahitian Pure Vanilla Extract
Customer Reviews
4.8 out of 5 stars 10,669
4.9 out of 5 stars 4,653
4.8 out of 5 stars 7,458
4.8 out of 5 stars 14,612
4.7 out of 5 stars 1,050
4.8 out of 5 stars 3,142
Price $18.92 $26.81 $20.23 $18.99 $27.94 $26.95
Flavor Notes Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Deep, Sweet, Spice, Earthiness Floral, Fruity, Cherry-like Tones
Exceptional Results and Uses Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Baking, Soups, Sauces, Cocktails and Other Beverages Baking, Ice Cream, Seafood, Marinades, Cocktails and Other Beverages Baking with Warm Spices, Chocolate, BBQ Sauce, Cuts Acidity in Recipes Like Tomato Sauce Ice Cream and Other Cold Desserts, Fruit Sauces, Pies, Salad Dressings, Cocktails
Also Available In Extract, Powder, Beans Extract, Powder, Beans Paste, Powder, Beans Paste, Powder, Beans Beans Beans

Frequently Asked Questions

What makes this product “pure”?

To be classified as “Pure” by the FDA, extracts must meet a set of strict requirements. These requirements include that pure vanilla extract must contain 13.35 ounces of vanilla beans per gallon of liquid and be 35% alcohol. The agency also limits the permissible ingredients beyond beans and alcohol. We use the “Pure” classification because we only use all-natural ingredients and follow FDA guidelines for creating our extracts.

How does Madagascar Bourbon Pure Vanilla Extract differ from Pure Vanilla Extract?

Our Madagascar Bourbon Pure Vanilla Extract is produced using only premium, hand-selected beans cultivated in Madagascar, widely regarded as the world’s highest quality vanilla, and has a rich, sweet and creamy vanilla flavor. Our Pure Vanilla Extract uses a proprietary blend of high-quality vanilla beans grown around the world and is specially formulated to provide a classic vanilla flavor profile.

Why is there sugar in the extract?

Sugar is one of five permissible ingredients the FDA allows in pure vanilla extracts. It helps in the extraction process by keeping the extracted vanilla compounds in suspension, aiding in product clarity. We use 100% all-natural, crystalized cane sugar for its reliable quality and taste. The sugar content in our extract makes up less than 5% of the finished product, an amount that is nutritionally insignificant when a small quantity is added to a dish. We do not add any extra sugar after the extraction process.

What is the origin of this vanilla?

The vanilla beans used to create our Madagascar Bourbon Pure Vanilla Extract are sourced from the island of Madagascar, located just off the southeastern coast of Africa. Madagascar is the world’s leading supplier of vanilla beans, and we hand-select the beans used to ensure the finished product is of the highest quality.

Is there bourbon whiskey in this product?

No, the term Bourbon is only a geographic reference to where the vanilla beans are sourced. The Bourbon Islands–Madagascar, Comoro, Réunion, Seychelles and Mauritius–are located off the eastern coast of Africa. While there is a small amount of alcohol in our extracts due to our production process, most it will either be cooked off during preparation or spread throughout the entirety of your dish.

Recipe
Recipe

Product Description

Our third-generation family business has crafted premium vanilla products since 1907. Each vanilla bean is hand-picked, hand-cured and carefully inspected to ensure it meets our strict quality standards. We then use a proprietary cold extraction process to preserve more than 300 delicate flavor compounds to consistently deliver the richest tasting vanilla from around the world.

Vanilla Bean Paste can be used as a direct replacement for Vanilla Extract when you want the distinctive look of vanilla bean specks. Toss it with strawberries and serve with whipped cream for a delicious, fruity dessert.

Application Inspiration:

• Sweet ideas: crème anglaise, crème brûlée, custards, puddings, gelato, ice cream, sauces, honey-vanilla spread

• Savory ideas: glazes for poultry, seafood and pork

• Beverage ideas: milkshakes, coffee flavoring

• Other ideas: add to oatmeal and yogurt

We are proud to provide clean and safe ingredients without sacrificing flavor. All Nielsen-Massey products are All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1 x 1 x 6 inches; 8 ounces
  • Item model number ‏ : ‎ BHBS0519S3830
  • UPC ‏ : ‎ 025638714044
  • Manufacturer ‏ : ‎ Nielsen-Massey
  • ASIN ‏ : ‎ B006OD5ISG
  • Customer Reviews:
    4.8 4.8 out of 5 stars 10,669 ratings

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Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
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Price$18.92$16.95$18.99$12.35$12.99$14.99
Price Per Unit$4.73 / Ounce$8.48 / Fl Oz$9.50 / Fl Oz$1.12 / Fl Oz$3.25 / Fl Oz$3.75 / Fl Oz
Delivery
Get it as soon as Wednesday, Apr 2
Get it as soon as Wednesday, Apr 2
Get it Apr 4 - 10
Get it as soon as Wednesday, Apr 2
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Important information

Ingredients

Sugar, Water, Vanilla Extract, Vanilla Beans, Gum Tragacanth (a natural thickener) Shelf life: 3 years

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.8 out of 5 stars
10,669 global ratings

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Customers say

Customers find the vanilla bean paste has a rich flavor that creates great baked goods. They consider it a good value for money and a great purchase for bakers. The paste has a nice aroma with floral notes, which enhances its taste. Customers also appreciate the quality of the product.

AI-generated from the text of customer reviews

1,123 customers mention "Taste"1,027 positive96 negative

Customers enjoy the flavor of the concentrated vanilla flavoring. They find it easy to use, and it enhances baked goods like scones, cookies, frosting, and cakes.

"...Incredible Flavor and Aroma: The flavor is rich, complex, and delicious. It’s so much more fragrant and flavorful than regular vanilla extract...." Read more

"...She immediately asked me to make pancakes for dinner. It tastes incredible." Read more

"...A professional baker turned me on to this and it has elevated every scone, cookie, frosting and cake that I've baked...." Read more

"Use it all the time...really good flavor." Read more

586 customers mention "Value for money"454 positive132 negative

Customers appreciate the value for money of the concentrated flavoring substance. They say it's a great way to inexpensively add vanilla beans to a recipe without having to source them. It's a good purchase for bakers and a much better option than vanilla.

"...Great Value: While it’s a bit pricier than regular extract, I think the quality makes it...." Read more

"Great stuff. My grocery doesn't carry it - happy I can get it on Amazon." Read more

"Great product, been using it for years!" Read more

"...Unfortunately I lost everything in the hurricanes. This is an excellent product." Read more

551 customers mention "Vanilla flavor"551 positive0 negative

Customers like the vanilla flavor. They say it's the best vanilla bean paste they've used, creating the finest baked goods. The paste is sweeter than the extract, making it excellent for baking. It enhances the baking process and is their favorite to use while making cookies, cakes, frostings, and ice creams.

"...to this and it has elevated every scone, cookie, frosting and cake that I've baked...." Read more

"Vanilla bean paste takes baking to a new level. I switched to paste a few years ago and I have never looked back...." Read more

"This vanilla bean paste is amazing! It’s the only one I use in my homemade vanilla ice cream...." Read more

"Love this vanilla bean paste! This is my second purchase and highly recommend this to anyone that loves to bake!!..." Read more

210 customers mention "Scent"188 positive22 negative

Customers enjoy the vanilla's aroma and how it enhances baked goods. They appreciate the nice flecks of vanilla and the visual of fresh vanilla beans. The product provides a clearer, more robust flavor than other brands.

"...the tiny vanilla bean specks in the paste, which not only looks beautiful in your recipes but also adds an extra layer of authenticity and quality...." Read more

"This stuff smells fantastic! I opened the bottle and a few minutes later my wife asked what is was as she could smell it...." Read more

"...You even get the nice vanilla flecks. I have tried several brands but when the price is right I always go for this brand." Read more

"...Smells delicious, the texture is perfect, it’s so easy to use, and it’s so versatile...." Read more

203 customers mention "Quality"168 positive35 negative

Customers appreciate the quality of the vanilla bean paste. They say it's a high-quality product and the best vanilla bean paste they can buy. The brand is trustworthy, and the flavor is robust yet even. The packaging is clean and professional.

"...in your recipes but also adds an extra layer of authenticity and quality. No more scraping vanilla bean pods...." Read more

"...Good vanilla flavor. Never disappoints." Read more

"Excellent, high quality vanilla bean paste, which I prefer over vanilla extract because it has a better flavor." Read more

"Great quality but very expensive. COSTCO started carring it at a much better price." Read more

79 customers mention "Ease of use"79 positive0 negative

Customers find the concentrated flavoring easy to use. They mention it tastes fantastic, is a cheaper and easier alternative to the whole bean, and the jar is easier to use than tubes with less waste. It's simple to know how much to use compared to regular vanilla because it's measure for. Switching over is a breeze, and it's handy and goes a long way.

"...No more scraping vanilla bean pods. Easy to Use: You can substitute it 1:1 for vanilla extract...." Read more

"...Smells delicious, the texture is perfect, it’s so easy to use, and it’s so versatile...." Read more

"This is spendy, but it tastes great and a little goes a long way so it really lasts. Easier than scraping whole beans, and almost as good!..." Read more

"...This did not disappoint! Provided more intense flavor and easy to work with. Glad I purchased!" Read more

61 customers mention "Vanilla bean specks"61 positive0 negative

Customers enjoy the visible vanilla bean specks in the product. They appreciate the authentic flavor and the tiny seeds that come from the vanilla pods. The flecks of vanilla bean pack a punch and have a hint of spice and floral presence.

"...It elevates everything you put it in. Real Vanilla Bean Specks: You can actually see the tiny vanilla bean specks in the paste, which not..." Read more

"Excellent flavor. I like that it adds visible vanilla bean specks" Read more

"...It is a great consistency and I love that you can see the little specks when you use it. So good!" Read more

"...You can literally see all the beans in each cookie. It gives the cookies the best vanilla flavor." Read more

56 customers mention "Sugar content"11 positive45 negative

Customers dislike the sugar content of the product. They say it's vanilla syrup, not vanilla paste, and contains more filler ingredients than actual vanilla. Some find it inferior to organic vanilla paste available at Trader Joe's. However, they consider it a step up from extract and recommend it.

"...It has added sugar and water, it completely changes the taste...." Read more

"Yes the 1st ingredient is sugar, but believe me this is wonderful. I bought it for homemade ice cream and it made all the difference...." Read more

"...Just for clarity it’s not really “pure” it’s first ingredient is sugar." Read more

"Not why this vanilla paste is packed in cane sugar syrup. Taste good yet too, sweet. Check their other products instead" Read more

Delicious
5 out of 5 stars
Delicious
This is the BEST tasting vanilla bean paste I've used. You can literally see all the beans in each cookie. It gives the cookies the best vanilla flavor.
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Top reviews from the United States

  • Reviewed in the United States on March 13, 2025
    This vanilla bean paste is a game-changer. I will never go back to regular vanilla extract. Here’s why I’m obsessed:

    Incredible Flavor and Aroma: The flavor is rich, complex, and delicious. It’s so much more fragrant and flavorful than regular vanilla extract. It elevates everything you put it in.

    Real Vanilla Bean Specks: You can actually see the tiny vanilla bean specks in the paste, which not only looks beautiful in your recipes but also adds an extra layer of authenticity and quality. No more scraping vanilla bean pods.

    Easy to Use: You can substitute it 1:1 for vanilla extract.

    Great Value: While it’s a bit pricier than regular extract, I think the quality makes it. Also, I don’t compare it to buying other vanilla extracts, I compare it to the price and hassle of using real vanilla beans.

    Try it! You won't be disappointed!
    One person found this helpful
    Report
  • Reviewed in the United States on January 29, 2025
    This stuff smells fantastic! I opened the bottle and a few minutes later my wife asked what is was as she could smell it. Asked what I was going to do with it and the first thing that came to mind was adding it to pancakes. She immediately asked me to make pancakes for dinner. It tastes incredible.
    7 people found this helpful
    Report
  • Reviewed in the United States on March 17, 2025
    Wish I could give this 10 stars. A professional baker turned me on to this and it has elevated every scone, cookie, frosting and cake that I've baked. It adds a unique and exotic vanilla flavor to everything without the expense and waste of using a full vanilla bean.
    One person found this helpful
    Report
  • Reviewed in the United States on February 13, 2025
    Use it all the time...really good flavor.
    One person found this helpful
    Report
  • Reviewed in the United States on December 31, 2024
    Vanilla bean paste takes baking to a new level. I switched to paste a few years ago and I have never looked back. This is a great alternative to scraping vanilla bean pods. You even get the nice vanilla flecks. I have tried several brands but when the price is right I always go for this brand.
    12 people found this helpful
    Report
  • Reviewed in the United States on March 18, 2025
    Excellent flavor. I like that it adds visible vanilla bean specks
  • Reviewed in the United States on February 16, 2025
    Great stuff. My grocery doesn't carry it - happy I can get it on Amazon.
    One person found this helpful
    Report
  • Reviewed in the United States on November 24, 2024
    It has such a good flavor
    3 people found this helpful
    Report

Top reviews from other countries

  • Shlomo Nissim
    5.0 out of 5 stars Very good
    Reviewed in the United Arab Emirates on November 3, 2024
    Very good
  • Ashley
    5.0 out of 5 stars soooo gooood
    Reviewed in Canada on March 10, 2020
    flavour is stunning and if you're a major baker like myself, you will appreciate the quality of this product. It is delicious in everything, on ice cream, whipped into coconut milk (full fat can of coconut milk put in fridge for 24 hours, open, pour out water, scoop out solid coconut milk and whip it up with this vanilla and 2 tbsp maple syrup - just like whipped cream but dairy free and tastes way better!)
  • Li Ting Kok
    5.0 out of 5 stars Vanilla bean paste 118ml
    Reviewed in Singapore on October 5, 2020
    Use this for drinks, cocktails, ice creams, cakes, desserts- can be used on anything. Love the size.

    Wish the bottle could be a little bigger. Most of my teaspoons were too big to scoop the paste. But still great product
  • Kholoud alsaif
    5.0 out of 5 stars WOW
    Reviewed in the United Arab Emirates on August 27, 2023
    Love love it amazing vanilla paste super yummy cant get over how delicious
  • Kat Ho
    3.0 out of 5 stars VANILLA Bean Paste
    Reviewed in Singapore on September 3, 2024
    The texture is very diluted. Not happy with the purchase.
    Customer image
    Kat Ho
    3.0 out of 5 stars
    VANILLA Bean Paste

    Reviewed in Singapore on September 3, 2024
    The texture is very diluted. Not happy with the purchase.
    Images in this review
    Customer image

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