Amazon has introduced a new way of displaying hotels and trips to US visitors in bid to grow its bookings.
Amazon Destinations, which is a part of the Amazon Local brand, shows users a collection of available hotels according to area. It’s currently limited to the Pacific Northwest, Southern California and the Northeast.
Destinations includes a variety of different types of property options, like hotel chains, independents and B&Bs, as noted by Skift.
The new portal also shows hotels’ standard day rates like a traditional booking site would – previously Amazon only showed offers from deeply discounted locations that wanted to fill beds fast.
Amazon Destinations is currently limited to a small part of the US, but it’s likely to expand to other territories if it gains user traction – if it does, rivals will likely sit up and take notice of it as a serious contender in the space.
➤ Amazon Destinations | Amazon Travel Launches New Brand, Amazon Destinations [Skift via Venture Beat]
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