Samsung already unveiled one Galaxy S6 Edge unboxing video on its YouTube channel. It was pretty boring, but trust us, even if you’re not a Samsung fan, you’re going to want to watch this one, in which a Samsung Galaxy S6 Edge unboxing soon blows up into a first-person action movie.

We don’t want to spoil it anymore, so check it out:

Sure, you can see the camera cuts, and it’s not entirely seamless, but you’ve got to admit, it’s better than the usual unboxing video… not to mention a rare moment of creativity from Samsung.

Personally, it reminds me a lot of the style of this music video for the band Biting Elbows, and their song, Bad Mother$%&!er. Liked that Samsung video, then? Check this out:

Don’t worry. Despite the preview image, it’s work safe (at least with the sound down).

Anyone want to see an Apple Watch unboxing video in this style?

Via: Daring Fireball