Hello friends; I managed to kinda fix my traffic issue. PPC but I pay a lot less that what I originally was paying than what I used to. The issue: I am getting good traffic very cheap (almost 30 visitors an hour), but almost no one opts in (3% ish). Bounce rate also decreased from 98% to 85% (avg session time was 12 seconds, now it's over 1.2 min). I thought the issue is either opt in page or the quality of traffic. As for landing page, it is 100% from Fran Kern's simple opt in page design offering a free course Eben style. And for keywords, all keywords are either exact or phrase match type. What would you recommend I modify next? Completely different design? The same page with different headline? A different offer? Anything else? Any suggestions would be appreciated. Thank you.
Try different traffic sources and create different landing pages to test and then optimize those traffic with best converting landing page.