Vaisė – Fruit Tea

Agency: Moon Troops – Creative Agency
Creative Director: Motiejus Gaigalas
Graphic Designer: Roberta Paškevičienė
Project Type: Produced, Commercial Work
Client: Acorus Calamus
Location: Kaunas, Lithuania
Packaging Contents: Fruit Tea
Packaging Materials: Paper

“Acorus Calamus” is one of the most famous producer of Lithuanian herbal tea.

“Vaisė“ is a new brand in its family, which symbolizes soft, playful and fresh taste. Moon Troops – Creative Agency aim in this project was to convey the idea of the brandname, develop a logo and package design.

During the development process we have focused on clarity and the emotion of good taste. The word “Vaisė” is rather abstract one, therefore we chose to deliver this idea via logo’s graphical elements. A combination of three different shades of green was chosen to reflect how organic and natural the tea is.

In the package design, ingredients and logo look fresh and of great taste. In the background the feel of playfulness, quality and friendliness is reflected through the illustrations of leaves and fruit.