Licores Segrel

Agency: Koolbrand
Project Type: Produced, Commercial Work
Client: Bodegas Pablo Padín
Location: Vigo, Galicia, Spain

As a parent transmits his son of his traits and personality, being proud of it, Bodegas Pablo Padin and Segrel Amber come to us for the best outfit to dress up their quadruplets, the Segrel Spirits. Children of the same moon and own personality.

Inspired by moonlight nights, Romanesque and Gothic styles, reflecting the nature of their spirits content.

The design protagonist of the four spirits, it’s the same moon, same shape but with minor variations in their inner strokes: sinuous or wavy, traits of the night sky.

From Albariño Segrel Ambarp packaging, father of these spirits, we take the same gothic arch ending in tip, and the circle, to frame these mysterious moons. Liqueurs inherit a sense typeface with traditional reminiscent of Galician culture.

Darkness and elegance of the night, is represented by the color black, accompanying metallic red tones, silver gray, electric blue and yellow in each stroke of the moons, these bring a unique personality to each spirit.