Yesterday, Reddit user Morrosis uploaded a photo of this Vegemite Cadbury block of chocolate.
The posting quickly attracted a lot of attention and upvotes on the site, with over 200 comments surrounding the authenticity of the chocolate being made.
One user claimed to be at the Woolworths conference when the chocolate was "launched."
And another claimed that they "knew someone" affiliated with Cadbury who was talking about upcoming flavours they'd been experimenting with.
BuzzFeed has reached out for comment from Cadbury multiple times, as well as tweeting the Cadbury Australia twitter profile for confirmation, which was not given.
