Normcore? So last year. String bikinis? Most definitely over, writes Hiroko Tabuchi.
Even interest in skinny jeans may be waning, if six billion fashion-related queries by Google users are any indication of this year’s most popular trends.
Instead, consumers are Googling tulle skirts, midi skirts, palazzo pants and jogger pants, according to the company, which plans to start issuing fashion trend reports based on user searches twice a year. The new trend aggregations are part of the company’s bid to become a bigger player in e-commerce and fashion beyond its product search engine or advertising platform. Read more »