Facebook Launches Product Ads
Product Ads will be available through Power Editor in the coming weeks. They are available now through the ads API through Facebook Marketing Partners.
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Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday.
Product Ads will be available through Power Editor in the coming weeks. They are available now through the ads API through Facebook Marketing Partners.
Facebook announced the feature in a Facebook for Business blog post:
Product ads offer businesses a number of ways to highlight different products on Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people.
