Campbell to Cut Artificial Flavors, Colors by End of 2018
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Campbell Soup Co. will make all of its North American products without artificial colors or flavors by the end of fiscal 2018, joining a stampede of packaged-food companies moving toward all-natural ingredients.
Campbell, whose products include the tomato soup made into art by Andy Warhol, is removing the ingredients as part of an effort to be more open with consumers, Chief Executive Officer Denise Morrison said during the company’s investor day on Wednesday. The company’s fiscal calendar ends in late July or early August, putting the target near the middle of calendar 2018.