1. "The only caveat within the sustainability of this trend toward niche product categories is that by living a life surrounded by only the best things for any one need then eventually we will have enough of what we need and clever ideas start to seem redundant once we give ourselves permission to feel satisfied with things we already own. When we surround ourselves by want it’s natural to buy into it, even if on a subconscious level. The thrill of the hunt and staying hip and relevant is a carrot that will forever be just out of reach."

    John Carey — All The Things

    Truth. So much truth.

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