The new Moto X is now official: it's a 5.7-inch Android Lollipop smartphone with "one of the best cameras in the world" and it carries the title of Moto X Style. This new Moto smartphone has a 21-megapixel image sensor and comes with a bold promise from Marketing VP Adrienne Hayes, who says that Motorola "can guarantee the cameras in our phones will now be best in class." Beyond the camera, the Moto X Style also has very small bezels around the screen, making it feel smaller than its large display would suggest, and it has "the world's fastest turbo charging" plus LTE compatibility with all US carriers.

A few more of the Moto X Style specs: 1.8GHz hexa-core Snapdragon processor, 3GB of RAM, 3,000mAh battery, up to 64GB of built-in storage as well as microSD expansion, and a new water-repellent coating.The display has been upgraded to Quad HD resolution and Motorola cites a laudable 76 percent screen-to-body ratio, meaning that three quarters of the phone's front are occupied by the display. That's as high as some of LG's flagship phones, which similarly emphasize the thinnest possible bezels. The Style portion of the name is justified by Motorola's Moto Maker selection of materials and colors, with real leather and wood backs returning alongside a new silicon rubber option.

The Moto X Style will be available in September at a price that's "$200 to $300 less than the best phones from Apple or Samsung," according to Motorola's design chief Jim Wicks. In the US, this phone will be known as the Moto X Pure — featuring a "pure Android" experience with priority software updates — and will be sold unlocked for $399.

P.S. — Check out the first sample images posted from the new Moto X's camera and the full DxOMark review, which ranks it just behind Samsung's Galaxy S6 cameras.