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Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its HBO Now stand-alone service on April 7.
Viewers are most interested in the premium cable network's fantasy drama Game of Thrones, which had its Season 5 premiere on Sunday. Between the HBO Now announcement on March 9 and its debut a month later, Game of Thrones made up 19 percent of all content viewed on HBO platforms—and it was disproportionately higher for HBO Now.
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