Mobile Signals Report: Will Your App Reach $1M in Revenue?
Tapjoy has discovered five signals for predicting future lifetime value in mobile games.
Tapjoy, a marketing automation and monetization company, has released its Mobile Signals Report, which studied the mobile app behaviors of 149 million users and found five major trends that may be useful for developers to determine whether their apps will reach $1 million in revenue. Tapjoy examined user behavior in 479 apps with session counts over 1,000, from October 2013 to December 2014. The report focused on developers from Korea, Japan and China, a fast-growing but still relatively new market.
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