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Five Store Brands That are Better Than (or Equal to) Top Name Brands


When it comes to groceries, there's no denying that store brands are usually cheaper than the name brand goods. Here is a comparison from Consumer Reports of 10 popular grocery items and the store brands that are actually better than the more expensive name brands.

Consumer Reports, widely regarded as the top source for product reviews, took a look at some popular grocery items like bacon, coffee, yogurt, toilet paper, and laundry detergent over the course of this year. They then compared a top name brand with the store brands from Costco, Target, Trader Joe's, Walmart, and Whole Foods to see what's really worth your cash. Here are the store brands with a higher rating when compared to the top name brand:

  • Bacon: Costco's Kirkland Signature regular sliced bacon scored higher than the top name brand, with Trader Joe's and Walmart's bacon rating as near equals.

  • Yogurt: Trader Joe's organic low-fat yogurt.

And here's some of the store brands with a similar rating when compared to the top name brand:

  • Chicken broth: Costco's Kirkland Signature organic chicken broth and Target's Market Pantry chicken broth.

  • Dishwasher detergent: Costco's Kirkland Signature dishwasher pacs and Walmart's Great Value powder pacs.

  • Toilet paper: Walmart's Great Value Ultra Strong toilet paper.

The things you shouldn't skimp on include ice cream, laundry detergent, and paper products like paper towels and tissues. Store brands, or generics, have long been a great way to save some money, but it's even better to see that some are better than the pricier versions. To see more comparisons check out the graphic at the link below.

Store Brands vs. The Best Name Brands | via Consumer Reports