Report: Marketers Still Struggle to Measure Social ROI
In a survey of marketing professionals, 60 percent said measuring the return on investment was their biggest challenge.
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Social media is becoming increasingly entrenched into business practices. What may have seemed like a passing fad has become more sophisticated in the last few years, with companies integrating social into every aspect of business from customer service to market research. Still, with social is not without its challenges and pitfalls.
To get a better idea of the challenges businesses face with their use of social media, SimplyMeasured commissioned TrustRadius to conduct a survey. 600 social media marketers responded to the survey, answering questions about their social media goals and what their biggest challenges are.
According to the report, 60 percent of the survey respondents reported that measuring the ROI of social media was the biggest challenge.
