Travelers on Twitter

TRAVELERS ON TWITTER TWITTER IS A VALUABLE TOOL FOR TRAVELERS 21% 39% 28% Use Twitter Use Twitter Use Twitter before a trip while on a trip after a trip 19% Use Twitter to share feedback about their travel experiences TWITTER BOOSTS BRAND FAVORABILITY AMONG TRAVELERS 27% of travelers 24% of travelers have used Twitter have used Twitter to share positive to share negative experiences about experiences about a brand a brand 40% have engaged with a travel brand on Twitter 28% of those travelers have received a response Of those, 73% felt more positively about the travel brand afterward TWITTER CONTENT INFLUENCES TRAVELERS 51% 44% | 51% of users say Twitter content Travelers are 44% more likely has influenced their consideration to learn about a new travel of a travel brand brand on Twitter* TWEET CONTENT TRAVELERS WANT TO SEE 46% 41% 30% 30% 27% EXCLUSIVE LAST-MINUTE CONTESTS & FUNNY TRAVEL IDEAS DISCOUNTS DEALS PROMOTIONS CONTENT & STORIES SOURCE: MILLWARD BROWN VERTICAL USER PROFILE Base: Monthly Twitter Users, Past 12 Month Travelers *Compared to average of all 6 social networks measured (Twitter, Instagram, Facebook, Pinterest, Vine & Tumblr)