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Here's an opportunity for ad people to use their Cannes Lions statuettes to feed more than their egos.
Mullen Lowe Group says it will donate the monetary replacement value of all the Lions it wins at this year's festival to support hunger and earthquake relief in Nepal. Through a program called "Can Your Lions," the agency is asking other Cannes winners to do the same.
According to Mullen Lowe, it costs 50 cents to feed a person in Nepal for one day.
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