Tonel 46

Agency: Argency
Project Type: Produced, Commercial Work
Client: Bodega Toneles
Location: Mendoza, Argentina

Toneles Winery is a place “where wine is not only made but also venerated”. They asked us for a new design on their premium wine series’ labels.

The main objective of both, the winery and the design agency, was to make the labels more attractive for its target audience. To be remembered for its originality and to communicate the brand equity of an argentinian modern winery, that appreciates the classic with a look to the future.

For the designs of each label we were inspired by the combination of the ancient and the modern. The numbers identifying each wine, the use of different textures and nature elements on the labels’ design, and the passion and elegance achieve through the wine.

Tonel 46 has a design that combines the natural and wild textures of the terroir, while preserving the classic with its own style.