Although Samsung isn't revealing preorder numbers for its new Galaxy S6 or Galaxy S6 Edge devices, it's safe to say that demand is high.
High enough, at least, for Samsung to charter several Boeing 747 planes packed with Galaxy S6 and S6 Edge devices from China headed for its partners in the United States.
T-Mobile preorders started shipping to customers on Friday, with the first units arriving in customers' hands on Monday. The official release date for the S6 and S6 Edge is April 10.
Apple has used this move with previous phone launches. Hopefully, it will ensure that customers can run in and grab phones from carriers, stores like Best Buy, and online retailers such as Amazon.
The necessity of the phone-filled planes bodes well for the phone's success. Early reviews for the handsets, including Mashable's, have praised Samsung's approach with the Galaxy S6 and S6 Edge.
Eschewing the plastic feel that made the Galaxy S5 feel cheap, the new Galaxy S6 is sleek eye candy with a great camera. (According to Mashable product analyst Ray Wong, the Galaxy S6 and S6 Edge absolutely wipe the floor with the beautiful, if flawed, HTC One M9.)
That's good news. Last year, users didn't seem overly enamored with the Galaxy S5, and Samsung has lost mindshare to the likes of Apple and upstarts like Xiaomi. The Galaxy S6 could turn all of that around.
So, just what does a 747 full of phone palettes look like?