What to wear

By THE DATA TEAM

ON MARCH 9th, hot on the heels of largest quarterly earnings on record, Apple launched its next big thing: the Watch. The timepiece goes on sale on April 24th at an entry-level price of $349. Those wanting to splash out can spend as much as $17,000. Around 7m smartwatches were reckoned to have shipped last year, a quarter from Samsung. But with Apple now entering the market, the wearables industry, which also consists of fitness trackers and "intelligent clothing", is expected to grow from 25m units shipped last year to around 70m this year according to Morgan Stanley, a bank.