Phaos Nutrient Superfoods (Student Project)

Designer: Sofia Karioti
Photography: Georgina Staikou
Retouch: Sofia Karioti
Project Type: Student Project
School: TEI of Athens
Course: Graduation Project
Tutor: Panagiotis Haratzopoulos
Location: Athens, Greece

Designed the concept, identity, packaging and advertising campaign for Phaos, company that provides Nutrient Superfoods and can be found in pharmacies and selected biological food stores.

Phaos (noun,ancient greek) synonym: 1.light 2. as a metaphor for delight, deliverance, happiness etc.

Product line 1
Superfood products in their original dried form, in beverages and combined with chocolates
(a) raw goji berries, flaxseed, dried blueberries and apricot kernels
(b) 3 flavors of superfood teas
(c) organic chocolate combined with superfoods
(d) raw cocoa beans.

Product line 2
Parapharmaceutical products (a) superfoods in form of capsules
(b) food supplements and
(c) superfoods in form of pastilles

What’s Unique?
The main aim was to make the difference between other products at pharmacy shelves that use photos or nothing at all on their packaging design . This was the reason to choose to use illustrations made with colored pencils instead of photos of the actual products .To balance the ”vintage” texture of colored pencils , illlustration were combined with enough white space.