The Mindset, Skillset, Dataset Approach to Social Media

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data.

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Social media is known to be an addictive medium and can be a performance deflator at work. But it also represents a big area of opportunity for marketers who want to target market based on social media data. The problem? Social media is comprised primarily of unstructured data, which is difficult to analyze.

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem.

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