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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

The Morning Show season 4 will focus on AI, add new Oscar winner to the cast of flagship Apple TV+ series

Reese Witherspoon on The Morning Show

Apple TV+ is gearing up for a new season of The Morning Show, its flagship series starring Jennifer Aniston and Reese Witherspoon. Season 4 of The Morning Show doesn’t yet have a release date, but Apple is planning big things for the upcoming season, including tackling AI and introducing another Oscar winner to the cast.

Here’s what we know.

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Silo fans, here’s some big news about coming seasons of the popular Apple TV+ series

One of the biggest hits on Apple TV+ has been Silo, a dystopian sci-fi series that debuted last summer and at one point tracked as the top show in all of streaming.

Back during season one’s run, before its finale aired Apple confirmed a renewal of Silo for a second season. Now, we have some exciting news about the latest status of season two and the plan for future seasons beyond that.

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Don’t miss these Apple TV+ movies that are only available for a limited time [June 2024]

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If you are an Apple TV+ subscriber, you have access to the full roster of Apple originals, none of which are going away any time soon. Examples include shows like Ted Lasso, Severance, and the Best Picture-winning film CODA.

As a subscriber, you also gain free access to an assortment of TV+ movies from other film studios that will come and go on a rotating basis. Every month, Apple adds new films to its roster for subscribers and some existing films become unavailable.

Here is the full list of limited-time titles that Apple TV+ currently offers subscribers at no additional cost.

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Apple held talks to launch Apple TV+ in China, would become the only US streaming service to be available in the region

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Apple reportedly held talks with telecoms giant China Mobile, with a view to launch Apple TV+ in China, according to The Information. If a deal is struck, Apple TV+ would be the only US streaming service to have a presence in China.

Chinese law typically prevents US services from distributing their content directly. The Information says the proposed deal would see China Mobile offer Apple TV+ for a monthly fee, and feature its content prominently on China Mobile set-top boxes.

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Apple TV+ customer satisfaction continues to rise, according to latest survey

Apple TV+

The latest telecoms customer survey from ASCI has been published and — despite rising prices and industry pullbacks — the bottom line is streaming services are still hot.

Almost every video streaming service tracked by ASCI grew its customer satisfaction score compared to the previous year, with Apple one of the biggest risers. The 2024 score for Apple TV+ came in at 79, up from 76 in the year-ago survey.

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The best reviewed Apple TV+ series ever is getting a new season soon

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When Apple TV+ launched in 2019, it arrived with a laughably small selection of content. But this was for a very specific reason: Apple sought to distinguish TV+ from its competitors by focusing on creating the best original content possible.

Five years in, TV+ has a fairly solid track record for content quality, even if it’s dropped off a little recently. And today, Apple announced that its best reviewed series ever on TV+ is getting a new season soon: Pachinko season 2 debuts on August 23.

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Report: Apple working on bringing Apple TV app to Android phones

Apple is finally bringing the Apple TV app to Android phones and tablets, as reported by Bloomberg. The company is in the process of hiring engineers to help lead the effort and build out the software. Previously, the company has made an app for the Android smart TV platform, but not Android itself.

Until now, the go-to answer for what should Android phone users do if they want to watch Apple TV+ shows, or enjoy MLS Season Pass, was to use the web experience at tv.apple.com. But obviously, a native app is much more compelling and could support features like offline downloads.

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Watch the trailer for Wolfs, the new Apple original film starring Brad Pitt and George Clooney

Apple today unveils the trailer for its next big cinema release, Wolfs starring Brad Pitt and George Clooney. The (intentionally awkward grammatically spelled) Wolfs sees the duo in an action comedy where two professional fixers are assigned to the same job.

The pair are forced to work together in a series of events that neither expected. The film is hitting theaters on September 20, and will later stream exclusively on Apple TV+. Watch the trailer below …

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Canal+ subscribers can now watch Apple TV+ for free inside the Apple TV app

A little over a year ago, Apple announced a landmark deal with French cable provider Canal+, which bundled Apple TV+ content at no additional charge. At that time, the way to access the free movies and shows was through Canal’s app.

Fast forward a year, and now Apple and Canal have expanded their partnership further. You can now link your Apple ID with your Canal+ subscription, and unlock the Apple TV+ channel in the Apple TV app itself.

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Netflix, Apple TV+ and Peacock bundle priced at $15/mo for Comcast Xfinity customers

After being teased by the Comcast CEO last week, the StreamSaver bundle is now official. The bundle can be purchased by Xfinity Internet and TV customers, for $15 per month.

For that price, you get access to Netflix Basic with ads, Peacock Premium (with ads), and Apple TV+ (no ads as Apple does not currently offer an ad-supported tier). Purchased individually, these services would cost about $23 per month.

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Streaming bundle of Apple TV+, Netflix and Peacock announced, ‘vastly reduced’ price promised

The trio of Apple TV+, Netflix and Peacock are to be packaged in a new streaming TV bundle option, as teased by Comcast CEO Brian Roberts at a conference today.

More details about the bundle offering will be revealed later this month, but Roberts promised a “vastly reduced” price compared to buying the three services separately.

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Top Apple TV+ talent could share $10.5M bonus; three criteria

Top Apple TV+ talent to share large bonuses | Killers of the Flower Moon still

We learned earlier this month that Apple was actively discussing a success-based bonus system for Apple TV+ talent – in which writers, actors, and directors would be paid less up-front, but receive greater rewards when shows proved popular with audiences.

A new report reveals some of the specifics of this, including the three criteria Apple would apply to determine who receives the bonus payments of up to $10.5M per season …

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New sci-fi show Dark Matter streaming today on Apple TV+

Based on the book by Blake Crouch, Dark Matter is a new sci-fi drama series that starts streaming today on Apple TV+. It is written by the author of the novel, and stars Joel Edgerton in the lead role as Jason.

Jason, a physicist and teacher, is abducted into an alternate reality in which he gets a glimpse of other ways his life could have gone. Intrigue quickly turns to madness, though, and he must find a way back to save his family from himself.

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Apple’s theatrical movie strategy may soon start to shift, says report

Apple TV+ blockbuster movies profitable | Killers of the Flower Moon still

In the last year, Apple has significantly ramped up its movie offerings with a string of high-budget, big-name films receiving wide theatrical releases and long exclusivity windows before hitting Apple TV+.

While the earlier days of Apple-funded movies focused on smaller-budget indie films, like the Oscar-winning CODA, over the past half a year or so, Apple has turbocharged its offerings.

The company recently debuted massive projects like Martin Scorsese’s Killers of the Flower Moon, Ridley Scott’s Napoleon, and most recently, Matthew Vaughn’s Argylle. All three films came not only with prestigious directors behind them, but also massive financial backing to the tune of hundreds of millions of dollars.

Now, according to a new report, it sounds like Apple’s leadership is reassessing its ambitions for film, including the role of theatrical releases as part of its strategy.

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Ted Lasso series releasing on Blu-ray disc in July [update: now available to order]

Update: Ted Lasso: The Complete Series is now available for preorder on Amazon. The Blu-ray is dated for release on July 30. It will be available in HD Blu-ray and DVD formats.

The hit comedy series Ted Lasso is currently only available to watch via Apple’s streaming service, Apple TV+. Finally, more than four years after its season one premiere, it appears that the exclusivity window is finally going to end and the show will soon be getting a physical disc release.

9to5Mac understands that Warner Bros. is preparing to release Ted Lasso on Blu-ray, with an expected July release date …

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Is Apple TV+ having a quality crisis?

TV featuring Apple TV+ and an Apple TV 4K

When Apple first entered the TV streaming market, it came with a unique approach. It wasn’t focused on creating the most content, famously launching Apple TV+ with only a handful of shows. Similarly, its aspirations never seemed to be growing into the largest streamer. Despite mainstream hits like Ted Lasso, the service is still relatively niche.

All of that was okay, because Apple’s focus was on one thing: quality. Making the best of the best.

Some have called TV+ the new HBO. At one point, I would have agreed. Apple remarkably won a Best Picture Oscar for CODA, a prize Netflix has still never won. Ted Lasso scored back-to-back Emmys for Outstanding Comedy Series. Sure, there were stumbles too (Amazing Stories, anyone?), but overall the service’s first few years brought critical acclaim and built a strong reputation,

More recently, however, the service’s focus on quality seems to have lost ground.

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Apple mulling new deal terms to change how it pays creators of its TV+ shows

Apple TV+

As the frantic investor hype around streaming dies down, every studio is re-evaluating the way they do business, what shows they are commissioning, and their relationships with creators.

The financially-rich Apple has less pressure to do this than most, but we have seen changes at Apple Studios too, albeit perhaps to a lesser extent compared to other streaming outlets. The Ankler reports today in its Dealmakers column that Apple is talking to producers and agents about a potential new deal structure for their originals going forward.

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